To the directors of Guinness Beer and the directors of the marketing company that created the “Guinness Wheelchair Basketball Game” ad found at the following link.
I thank you for having created a commercial that treats men with dignity, rather than the typical scorn or mockery as is unfortunately so common these days. I thank you for highlighting men’s strengths and virtues, rather than negative stereotypes.
I typically do not drink Guinness, I have no doubts of it’s excellence, but it is simply not to my particular tastes. The moment that I had finished viewing the commercial, however, I left my home, sought out and found the only store in my area that sells Guinness Beer and made a purchase.
I make this pledge: From now on, for every commercial that Guinness produces that portrays men in a positive light, I will purchase more Guinness Beer, publicly post the proof of purchase, the reason for my purchase and encourage others to make the same pledge.
Note to readers: If you would like to encourage the promotion of positive male portrayals in the media, and are willing to make the same pledge, please leave a comment, even one as simple as “I’ve read it, I’ll do it.”
Also, post the link to your online article that fulfills the pledge conditions along with your comment.