How men are portrayed in the media: husbands are useless

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4 thoughts on “How men are portrayed in the media: husbands are useless

  1. Men in general are useless dweebs on main stream media… it’s disgusting

    • Francis Roy says:

      “In general” I would agree is true, in the sense that it while we can laugh at characters in comedy situation, and that there are many who are portrayed as hyper-competent–television is fantasy after all, there are far too many situations that have the common notion of men as stupid and women as wise.

      I have a notion that I haven’t yet fully explored. Is it that men are specifically often denigrated because they are men, or because they are not women?

      I recall a saying: “In order to belittle, one must be little”. Is this trend a reflection of the popular cultural narrative of men bad, women good a by-product of the feminist movement where women’s perceived victimization is perceived as a justification for poor manners? “We’ve been oppressed by men for years,” the narrative goes, “and so we’re entitled to take men down a notch to ‘balance’ things out.”

      I fully acknowledge that advertisers need to sell. They do this by creating mildly (but not very–on purpose) funny scenarios that cause the product to be associated with positive feelings. I haven’t looked into this, but it would be interesting to see to what degree we also have ads that mock women–as funny. I know that feminists can find hypersensitive offense in a gum wrapper, but I would be interested in finding out if there are, in this current day, an equivalent number of ads that promote the notion that women are hapless fools as well.

      Is there an ad where “Wives are useless” would be considered charming?

      • There is another dynamic at work. Women are the predominant purchase decision makers in many households, so the advertisers attempt to appeal to women plus men don’t complain like feminists do… as you know. That adds up to two birds with one stone.

        The end result is oddly surprising: if an add has a female appeal you can almost guarantee that it is either a useless product, or something that you don’t need. Watch the dyson vacuum adds, they’re trying to get ‘men’ to pony up the money so the commercial has to include the ‘science’ of the product rather than simply the magic elements of general female oriented ads.

      • Francis Roy says:

        Oh come now…

        Women and feminists are not synonymous.

        “if an add has a female appeal you can almost guarantee that it is either a useless product, or something that you don’t need.”

        Such as cars, and electricity savings, political messages, insurance and houses? Think that you might be looking at things with a slightly prejudiced eye?

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